The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
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Inside our quest to the lightest bottle feasible, we took our eyesight to some workforce of skilled glassmakers. Exploring designs and glassblowing strategies to minimise glass use without having compromising longevity.
This new, light-weight bottle is often a thing of exquisite elegance; but a lot more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We're going to continue applying these learnings throughout our range, taking more progressive strides as we glance to the way forward for Scotch.”
Diageo’s experimented with sustainable packaging before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the idea in the spear for glass—specifically for firms wishing to sell in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
World-wide Layout Director at Diageo, Jeremy Lindley who led the design undertaking, mentioned, “Johnnie Walker Blue Label Ultra was born from an ideation session thinking about the future of luxurious. With other types transferring in direction of light-weight – such as eyewear and significant-efficiency cycling – we questioned whether luxurious spirits could observe go well with. “We took our vision to a workforce of skilled glassmakers and through a five calendar year examination-and-discover process slowly but surely learned how to produce sophisticated, light-weight glass.
From peaty whisky to fruity whisky, lean on our expert insights to discover the complete wide range and character of different whisky flavours.
Together with exterior glass makers, the model rethought all elements of how the bottle is developed, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra is definitely the brand’s lightest 70cl Scotch whisky glass bottle to date and to the most effective on the model’s know-how and investigate, the world’s lightest 70cl Scotch whisky glass bottle2 . The look takes Daring strides and dares to experiment which has a recognised paradigm of luxurious.
Established by way of a check-and-discover product with external glass makers, this light-body weight bottle incorporates a handblown teardrop shape that reimagines Johnnie Walker's legendary square structure, exemplifies the way forward for lightweight, and will help find new options for lighter, decrease carbon packaging alternate options.
We're below whenever you're willing to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new product or service launches and the latest from our entire world of whisky.
That is a globally allocated launch comprised of exceptional stocks, including whisky from ghost distilleries that are no more in operation. Fewer than 888 bottles ended up created globally.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In addition to this, Diageo has declared that a royalty-absolutely free license to your patent might be made available to anyone who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “In lieu of maintain this new understanding near our upper body, we’re fired up to offer a royalty-absolutely free licence to our granted United kingdom patent to the planet.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
“We’re possibly about twelve months from People 1st solutions hitting the marketplace due to the lightweighting software.”
That is a a single-off bottle for now illustrating the artwork of the feasible, as a structure experiment and redefining light-weight as luxurious. We're going website to go on to apply these learnings over the broader Diageo selection.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, first manufactured in distilleries which have given that shut.
Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, motivated from the development in direction of 'fragile' in lieu of 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.